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April 8, 2021

Case Study: i2C Melbourne

Kira Hood profile image
Kira Hood
Creating innovative design with the aim to enhance human experience, i2C Architects is a modern architectural firm that excels in urban planning, retail, mixed-use and interiors.

Speaking with Claire Bowles, Associate, Regenerative Development Lead at i2C, we gained insight on the i2C Melbourne practice and its experience with going carbon neutral. The first out of four i2c offices, to claim a carbon neutral status, Claire shares how Pathzero has accelerated i2c Melbourne’s carbon management. 

How did you first hear about Pathzero? 

I first came across Pathzero when I was researching how to start i2C on the journey to becoming Carbon Neutral. I was concerned that much of the Carbon Neutral certification can be quite costly and a large chunk of the funding required usually goes to the hands of a Carbon consultant.

As a progressive organisation with some in house capability in sustainability I was sure there must have been another way to track and measure your emissions and implement a roadmap for your own organisation bespoke to your activities. Which is when I found Pathzero - met the CEO Carl and sure enough I was hooked. Carl shared the same philosophy as me that I would rather be spending funds on offset projects than on paying external consultants.

What trends in your industry drove the need to use our product? 

We made a commitment as a signatory of Architects Declare to go Carbon Neutral in 2020 and this certainly spurred us on to make this happen. So far, we have made our Melbourne studio carbon neutral and are using this as a pilot for our other offices to best understand how we can drive down our emissions through behavioural change and considered purchasing choices and actions more.

What were you looking for in a solution? 

I was really looking for a solution where we could have full visibility of where our highest emission areas are so that we could look to work on how to reduce these. I also wanted something that we could make bespoke to i2C and that team members could see and understand.

What made Pathzero stand out over others that you researched?  

Pathzero stood out for me because of the engagement I had with Carl. The discussions were open, and easy, and helpful. We share similar views on sustainability and are both passionate about not only offsetting emissions but ultimately reducing our emissions through behavioural change.

What feature of our platform was most appealing? 

For me it was appealing that emissions are quantified into costs so that it is easy for our teams to report monthly on what we have been emitting. This shifts the conversations from what seems to be an intangible 'carbon' figure to a very understandable financial cost which is in the interest of the organisation to reduce where possible.

Has this solution resulted in any changes to your business? 

We are just starting out on our journey and I think that one thing that has shifted for us is more awareness around travel and how this contributes to our monthly emissions. We are all starting to realise that we have a shared responsibility to keep our emissions low and to seek alternatives to car travel and that flying is really only an option when the work cant be carried out effectively via zoom.

Can you share any metrics/KPIs that show the success you have enjoyed with our service? 

We have not yet introduced any new policies although I do think that the first may be around incentivising public transport, car sharing and alternatives to individuals driving to work in their cars. This may not emerge as a policy but rather as a in house competition to get teams to really think about how they can contribute to reducing their travel associated emissions.

What have you been most impressed with?  

I have been most impressed with the simplicity of the platform and the helpful nature of all of the team at Pathzero. It's always great to feel that you are supporting a company who has a strong purpose at its core.

What would you say to someone considering using Pathzero? 

We are planning to extend our certification out to our Brisbane and Sydney offices over the next 18 months. 

Is there anything else we should know?  

I would say that it’s a great platform and great organisation and that if you would prefer to contribute to an organisation seeking to change the way we do things and play an active role in monitoring and reducing your carbon emissions then this could be the tool for you.


i2C Melbourne is a Pathzero Carbon Neutral Company, you can visit the i2C website by clicking here, or learn more about their sustainability efforts by clicking here. 


Want to experience the benefits that Claire was speaking about for yourself? Request a demo with one of our consultants to find out more. 

Request a demo

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