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February 16, 2021

Case Study: Quiip

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Kira Hood
Quiip is a collective team of online community and social media specialists. Partnering with some of Australia’s leading brands, Quiip works to enhance organisations social media and online community engagement.  

Aside from their leadership within the online realm, Quiip also has a strong sustainability and social responsibility focus. Striving to be an agency for positive change, Quiips efforts have led them to be named a Certified B Corporation. Certified B Corporations are recognised for meeting the “highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose”.

Sitting down with Quiip’s CEO, Alison Michalk, we learnt about her experience with Pathzero, and how our platform has assisted Quiip in understanding and reducing their environmental impact. Here’s what she had to say...

How did you first hear about Pathzero? 

Through the B Corp Community (bcorpcommunity.com) as we’d heard of other B Corps using Pathzero.

What trends in your industry drove the need to use our product?

Global collective action is a big part of what it means to be certified B Corp. Hundreds of B Corps globally have signed up to “Netzero 2030” and are looking for ways to reduce their carbon footprint. We recognise that we’re in a state of climate emergency and it is critical we address this.

What were you looking for in a solution?

Ease of use / suitability to small business. Most options were complicated and involved expensive consulting fees which could be directed into reduction and offsetting instead.

What made Pathzero stand out over others that you researched?

Pathzero helps companies like us not just measure our carbon emissions but offset them as well, on fantastic Australian projects in partnership with South Pole.  

What feature of our platform was most appealing?

We particularly liked that you could enter how much you spend on a certain component — such as flights, or electricity and it would make calculations based on expenditure. All businesses have these costs more easily at hand.

The online calculator makes monthly carbon calculations quick and easy. Calculating and purchasing carbon offsets monthly is also very helpful from a cashflow perspective.

How has the Pathzero emissions management platform helped since implementation? 

The Pathzero platform provides simple at-a-glance measurement to see how well we tracking against the average with our greenhouse gas emissions, which then informs better decision making around how we can reduce emissions in months where we tend to use more.

Has this solution resulted in any changes to your business?

Carbon emissions tracking through Pathzero has helped us finalise our Environmental Management System and make more conscious choices to lead it. If you can’t measure it, you can’t improve it!

Can you share any metrics/KPIs that show the success you have enjoyed with our service?

We have since had more employees choose green power, and have changed our procurement policies, e.g., gifting environmentally sustainable Christmas gifts to staff and clients.

What have you been most impressed with?

The service and assistance from Pathzero throughout the whole process has been very impressive - and as a B Corp we enjoy supporting local businesses.

What plans do you have to use our platform in the future?

We’ve been impressed with how much the platform evolves every month, so we’re keen to see it continue to deliver new measurements and methods of improvement for our business. 

What would you say to someone considering using Pathzero?

Go for it! Businesses can and should play our part in reducing carbon emissions and this is a simple and effective way to do it. The only better time to do this — was yesterday! 



To find out more about Quipp click here, to learn about how B-corps are leading the charge to carbon neutrality click here.


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